Photography Collections don't have to cost a fortune. In fact, many collectors look for something new and original that catches their eye and doesn't cost a lot. Star of this year's John Lewis Christmas Advert, Sir Elton John, is a well-known photography collector. An exhibition of his collection, ‘The Radical Eye: Modernist Photography from the Sir Elton John Collection’ was a recent smash at the Tate and has been turned into a book.
He extols the virtues of finding the unusual and new:
“I often go around private galleries and collections and I see all the big obvious photographs by the masters, which are great, but I’m thinking, where is your personal selection? Where is the art that cost $150? …That’s the great thing about photography – you can walk into a gallery and see something that’s really beautiful and inspiring and it will cost you, well, 500 quid.”
So, we've decided to set up a collection of our usual standard of photography prints for only £100. Using the same high-quality paper and by the same talented photographers, the £100 Collection enables us all to start our own collections without breaking the bank.
And, as its Christmas, we are also offering a discount code - valid until New Year's Eve - for 20% off anything in our gallery, including the new £100 Collection - making them only £80!
Just add XMASLOVE2018 at the checkout for 20% off across the site.
View the £100 Collection here.
Read more about Collecting Photography here.
Download the British Journal of Photography's Guide to Collecting Photography here.